Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Good Practice (“the Site”, i.e. goodpracticegoods.com). Our business is based in the UK and operates under UK law, however, through the way we operate, we do our best to comply with the local laws that protect our international customers.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, method of payment (be it via credit card or PayPal), e-mail address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information only with third parties that help us use your Personal Information, as described above.

Our online store is hosted using Shopify. You can read about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We use Royal Mail as our delivery provider and process shipping labels using their website. You can read about how Royal Mail uses your Personal Information here: https://www.royalmail.com/privacy-notice.

We use Mailchimp and ShopSync for our newsletter, see below for more information

We use Google Analytics to help us understand how our customers use the Site. You can read about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Facebook (which includes Instagram) to help us understand how our customers use the Site and help us create/target ads that are relevant to new and existing customers. You can read about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php.

We use TikTok to help us understand how our customers use the Site and help us create/target ads that are relevant to new and existing customers. You can read about how TikTok uses your Personal Information here: https://www.tiktok.com/legal/privacy-policy

We may also share your Personal Information if we are required to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

EUROPEAN UNION'S GENERAL DATA PROTECTION REGULATION (GDPR)

Although a UK-based business, we are committed to protecting the data and privacy of our international customers. With the help of our website host, Shopify, we limit data collection for EU customers by default. You can read more about EU GDPR here.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

Although a UK-based business, we are committed to protecting the data and privacy of our international customers. With the help of our website host, Shopify, our website complies with the CCPA which covers customers browsing in California. You can read more and learn how to opt-out here.

We occasionally send updates to customers who opt-in to our newsletter. You have the option to subscribe when checking out an order or by using the sign up form at the bottom of any page on the Site. Subscribers are given the option to unsubscribe from our newsletter e-mails at any time by clicking the 'unsubscribe' link at the bottom of any newsletter e-mail. This option excludes service e-mails such as shipping confirmations and customer service communication.

Our main newsletter service provider is Mailchimp. You can read about how Mailchimp uses your Personal Information here: https://mailchimp.com/legal/privacy/

When using the sign up form or when opting-in upon checkout, we use the ShopSync automation app to instantly hand your information over from Shopify to Mailchimp. ShopSync do not see your Personal Information if you do not opt-in to the newsletter upon checkout. You can read about how ShopSync use your Personal Information here: https://shopsync.io/privacy-policy.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here: http://optout.aboutads.info

DO NOT TRACK

Please note that we do not alter our Site’s data collection or use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.